WHO IS DAVID LIEBERMAN? 🤔

MY APPROACH

The best work doesn’t chase attention — it earns relevance through emotional connection.

I build narrative systems that help brands sound like people and show up with something real to say, creating ideas that don’t just land once, but hold up and evolve over time.

recently

I’m currently a Narrative Lead at Nike, working across Jordan Brand creative in APLA. My role sits at the intersection of strategy, storytelling, and culture, helping teams find the narrative thread that turns products, athletes, and ideas into stories people genuinely care about.

BEFORE THAT

Previously, I led storytelling creative on the global brand team at at EA SPORTS, helping define narrative platforms that extended across campaigns, athletes, and social-first moments to position the brand as a cultural force beyond gaming.

Before that, I was a senior creative at Monks, where I concepted and pitched work exploring emerging tech — partnering with teams at Meta Reality Labs, WhatsApp, and PayPal to translate complex products into clear, scalable narratives. I also won a Webby, which was cool.

I’ve also freelanced for a range of global brands in tech and sports, including Google, lululemon and Lyft.