WHO IS DAVID LIEBERMAN? 🤔
MY APPROACH
The best work doesn’t chase attention — it earns relevance through emotional connection.
I build narrative systems that help brands sound like people and show up with something real to say, creating ideas that don’t just land once, but scale and evolve over time.
I focus on building work that resonates…and systems that allow it to keep resonating.
recently
In my latest role at EA SPORTS, I led storytelling creative on the global brand team — helping shape narrative platforms that extended across campaigns, athletes, and social-first moments to position EA SPORTS as a cultural force beyond gaming.
BEFORE THAT
Previously, I was a senior creative at Monks, where I concepted and pitched work exploring emerging tech — partnering with teams at Meta Reality Labs, WhatsApp, and PayPal to translate complex products into clear, scalable narratives. I also won a Webby, which was cool.
I’ve also worked extensively in the sportswear space with Nike, Jordan, and lululemon — building product, brand, and athlete narratives that connected design, innovation, and sport across multiple touchpoints.
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