WHO IS DAVID LIEBERMAN? 🤔
MY APPROACH
I believe the best brands are like people: expressive, empathetic, and fluent in culture. My work brings that truth to life through campaigns, platforms, and moments that don’t just show up in the world, but matter to the people who live in it.
NOW
In my current role at EA SPORTS, I lead creative for campaigns on the EA SPORTS brand team. Our work connects culture and sport by building bold ideas, storytelling platforms, and social-first moments to position EA SPORTS as a cultural force beyond gaming.
BEFORE THAT
Previously, I was a senior creative at Monks, where I concepted and pitched work that explored emerging tech — collaborating with teams at Meta Reality Labs, WhatsApp and PayPal.
I’ve also worked extensively in the sportswear space with Nike and lululemon, writing product, brand, and athlete narratives that bridged design, innovation, and sport.
I’m focused on crafting meaningful, resonant work — and storytelling that serves people, not just products.
PARTNERS 🤝
