LYFT X NETS / CLIPPERS / HAWKS

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Fans of pro sports know the struggle of transportation before and after the game all too well. Lyft partnered with three NBA franchises to help ease their pain.

The Los Angeles Clippers, Brooklyn Nets and Atlanta Hawks added Lyft Zones in easily accessible spots outside their respective arenas to help riders and drivers connect seamlessly. We partnered with Lyft to help create content for their app and blog, as well as in-arena signage and collateral.

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