WHO IS DAVID LIEBERMAN? 🤔
MY APPROACH
The brands people remember don’t chase attention — they earn relevance. I build work that understands culture, respects emotion, and shows up with something real to say, creating moments people can actually connect with.
NOW
In my current role at EA SPORTS, I lead storytelling creative for campaigns on the EA SPORTS brand team. Our work connects culture and sport by building bold ideas, storytelling platforms, and social-first moments to position EA SPORTS as a cultural force beyond gaming.
BEFORE THAT
Previously, I was a senior creative at Monks, where I concepted and pitched work that explored emerging tech — collaborating with teams at Meta Reality Labs, WhatsApp and PayPal. I also won a Webby, which was cool.
I’ve also worked extensively in the sportswear space with Nike, Jordan and lululemon, writing product, brand, and athlete narratives that bridged design, innovation, and sport.
I’m focused on crafting meaningful, resonant work — and storytelling that serves people, not just products.
PARTNERS 🤝
