WHATSAPP | CROSSING CULTURES
+ CREATIVE CONCEPTING
+ VIDEO SCRIPTS
+ film production
+ ORGANIC SOCIAL STRATEGY
+ DOCUMENTARY
RECOGNITION
The Webby Awards: People's Voice Winner
Branded Video | Diversity, Equity & Inclusion
OBJECTIVE/CONTEXT
To highlight WhatsApp’s global reach, we created a social-first documentary series spotlighting diaspora communities around the world. Through intimate portraits of culture, identity, and communication — co-created with Jessica Nabongo — we showed how the platform connects people across borders and generations.
full-length FILM PRODUCTION
We spent almost a full calendar year scrambling across the world to cast, coordinate, produce and edit full-length films that ultimately lived on YouTube, racking up millions of views via organic traffic driven by Jessica and WhatsApp-owned social channels.
EPISODE 1: Nigerian 🇳🇬 in Peckham, London 🇬🇧 ➡️ FULL EPISODE LINK
EPISODE 2: Japanese 🇯🇵 in São Paulo 🇧🇷 ➡️ FULL EPISODE LINK
EPISODE 3: Indian 🇮🇳 in Southall, London 🇬🇧 ➡️ FULL EPISODE LINK
EPISODE 4: Turkish 🇹🇷 in Berlin 🇩🇪 ➡️ FULL EPISODE LINK
manifesto
They say home is where your heart is.
But what happens when your heart belongs to two places?
Lines become blurred. Fresh paths are forged.
And customs evolve to survive in strange places.
The result?
Something beautiful and new, but hard to define.
Something known by only a few, but relatable to many.
In the fight to preserve heritage,
deep bonds are formed
and tradition takes on new life
across generations.
