EA SPORTS | BEHIND THE COVER
+ concept
+ content strategy
+ editoral
+ video scripts
+ creative direction
objective / context
To spotlight the creative process behind EA SPORTS' iconic cover shoots, we launched Behind the Cover — an episodic video series offering fans a rare glimpse behind the lens.
From scouting locations to wardrobe styling to real-time athlete direction and concept execution, each episode unveils the artistry and precision required to bring a cover to life. More than just BTS, the series elevates the role of creative production in shaping cultural moments across franchises like Madden, College Football, EA FC, NHL, and F1.
We capped the rollout with a bonus episode showcasing a custom-build gaming and streaming studio we created in Travis Hunter’s home to support his ambitions of growing as content creator during his time away from the football field.