LULULEMON | WHATEVER THE WEATHER
+ CONCEPT
+ TAGLINE
+ EDITORIAL
+ E-COMMERCE
+ SOCIAL STRATEGY
+ PRODUCT STORYTELLING
OBJECTIVE/CONTEXT
For lululemon’s first-ever men’s outerwear campaign, we embraced a universal truth: the outdoors are not a place, but a mindset. Our messaging strategy and copy centered around the full-sensory experience of embracing your environment — whether it’s a backcountry trek or a muddy bike commute.
