LULULEMON | WHATEVER THE WEATHER
+ CONCEPT
+ TAGLINE
+ EDITORIAL
+ E-COMMERCE
+ SOCIAL STRATEGY
+ PRODUCT STORYTELLING
OBJECTIVE / CONTEXT
For lululemon’s first-ever men’s outerwear campaign, we embraced a universal truth: the outdoors are not a place, but a mindset. Our messaging strategy and copy centered around the full-sensory experience of embracing your environment — whether it’s a backcountry trek or a muddy bike commute.
MANIFESTO
It's as simple as opening a door.
Walls disappear. Screens fade. And the elements? They've been waiting.
The good news: it's beautiful out here.
The bad news: things can be a bit unpredictable.
From caffeine-fueled commutes to alpine adventures, one thing remains constant: preparation is key. And the more versatile your gear, the further it can take you.
It's about more than protection. Our apparel is made to maximize comfort in challenging conditions, so you can extend outdoor adventure and embrace the elements with confidence.
To truly engage with your surroundings, you need outerwear designed for a body in constant motion, in a range of environments. Inspired by our commitment to outdoor activity, we've designed apparel that moves with you, and seamlessly blends with any setting.
So grab the right gear and let's get going. Unless the treadmill sounds like a better time.
We'll be outside — whatever the weather.
