NIKE APP
+ COPYWRITING
+ RESEARCH
+ USER EXPERIENCE
+ CONTENT STRATEGY
OBJECTIVE/CONTEXT
The Nike app is athletes' all-access pass to Nike's most coveted products and events via one seamless sign-on.
We helped elevate the Nike App’s "Feed" tab with a storytelling layer that turns personalized content into personal inspiration. From training tips to product drops, each touchpoint was designed to meet members where they are — and move them forward.
