NIKE APP

+ COPYWRITING
+ RESEARCH
+ USER EXPERIENCE
+ CONTENT STRATEGY

OBJECTIVE / CONTEXT

The Nike App is athletes’ all-access pass to Nike’s most coveted products and events — delivered through a seamless, personalized experience. We helped define the storytelling system behind the app’s Feed — transforming it from a stream of content into a personalized narrative engine. From training guidance to product drops, each touchpoint was designed to meet members where they are — and move them forward.

Our stories turned personalized content into a narrative system — redefining how Nike delivers inspiration at scale within its owned ecosystem.

athlete journal: KEVIN DURANT

CAMPAIGN: NIKE KOBE A.D.

BEHIND THE DESIGN: AIR JORDAN 1 RETRO 'WINGS'

CAMPAIGN: NIGEL SYLVESTER x AIR JORDAN 1

BEHIND THE DESIGN: NIKE KOBE A.D. 

BEHIND THE DESIGN: JORDAN 2 TRAINER FLYKNIT

dropzone: AIR JORDAN XI RETRO 'space jam'

dropzone: AIR JORDAN XIII RETRO 'BLACK CAT'

campaign: luan oliveira x nike sb

dropzone: AIR JORDAN IV RETRO 'MOTORSPORT AWAY'