NIKE | SNKRS APP

+ COPYWRITING
+ RESEARCH
+ USER EXPERIENCE
+ CONTENT STRATEGY

OBJECTIVE / CONTEXT

SNKRS is more than a product portal — it’s Nike’s storytelling engine for the sneaker-obsessed. We helped define the voice and storytelling approach across editorial features, UX writing, and product narratives, creating deeper access to the people, process, and culture behind each release.

Our work laid the narrative foundation for Nike’s most coveted drops — turning product releases into cultural moments for the global sneaker community.

SB DUNK LOW X BEN & JERRY’S “CHUNKY DUNKY”

DUNK LOW “COMMUNITY GARDEN”

SB Dunk Low x Stingwater “Magic Mushroom”

SB Dunk High Pro “Ishod Wair x Magnus Walker”

SB DUNK LOW “WHAT THE PAUL”

Kobe 5 Protro x Undefeated “Hall of Fame”

AIR JORDAN 3 X A MA MANIERE

AIR JORDAN 34 “BAYOU BOYS”

AIR JORAN 34 PE “NOAH”

SB DUNK LOW “SEAN CLIVER”

SB DUNK HIGH “PAUL RODRIGUEZ”

AIR MAX 90 “LONDON”

AIR MAX 90 “SHANGHAI”

AIR MAX 90 “TOKYO”