NIKE BASKETBALL | heritage GRAPHICS
+ CONCEPT
+ COPYWRITING
+ RESEARCH
+ PROJECT MANAGEMENT
OBJECTIVE/CONTEXT
As the Trail Blazers prepared for the 2015-16 NBA season, we partnered with Nike Basketball to redesign graphic elements throughout their suite in the Moda Center. Drawing on local textures, franchise heritage, and icons like Jerome Kersey, we reimagined what Rip City looks like.
