WHATSAPP | PRIVACY (GLOBAL)
+ GLOBAL CAMPAIGN
+ CREATIVE CONCEPTING
+ VIDEO SCRIPTS
+ SOCIAL STRATEGY
+ script writing
OBJECTIVE/CONTEXT
As conversations around digital privacy intensified, WhatsApp launched a global campaign to educate its billions-strong user base on its built-in protections. We led creative development for a social-first campaign that delivered clarity, urgency, and trust — layer by layer.
EXECUTIONS
HERO VIDEOS
Keep your head in the game with online presence ⚽️ Our new privacy features let you control who can see when you’re online 🔒 pic.twitter.com/EjYj1yrRfS
— WhatsApp (@WhatsApp) August 17, 2022
Keep your night out invite only. #MessagePrivately with multiple layers of protection on WhatsApp. pic.twitter.com/wgvp946QQv
— WhatsApp (@WhatsApp) August 30, 2022
Make sure your date night stays between you 🍽️ With multiple layers of protection, you're in control of your privacy 🔒 pic.twitter.com/hjVfEGXe5O
— WhatsApp (@WhatsApp) September 30, 2022
More privacy, more control 🔒 #MessagePrivately with multiple layers of protection on WhatsApp. pic.twitter.com/tsiTOMGjIs
— WhatsApp (@WhatsApp) October 20, 2022
MEET THE LAYERS
Meet end-to-end encryption 👋
— WhatsApp (@WhatsApp) August 19, 2022
It might sound complicated, but the security it provides is built in automatically to every personal message you send.
Learn more: https://t.co/4wfT6uxnMj pic.twitter.com/JpzLgtHI1v
Meet encrypted backups 👋
— WhatsApp (@WhatsApp) August 23, 2022
When you turn on end-to-end encrypted backups, it encrypts all your personal WhatsApp photos, videos and more when saved to iCloud or Google Drive.
Learn more: https://t.co/97HbFsdkun pic.twitter.com/KvtyXOdVBc
Meet two-step verification 👋
— WhatsApp (@WhatsApp) September 7, 2022
Your personal messages deserve more protection 💪
Two-step verification lets you make a PIN, so when someone tries to access your account from a new device––they're blocked 🛑 Learn more: https://t.co/sLh4cwjKED pic.twitter.com/4ndKBXWELo
Meet leave groups silently 👋
— WhatsApp (@WhatsApp) October 6, 2022
Now you can ✌️ out of the group chat whenever you feel like it, without alerting everyone, because only the group admin will be notified when you leave the chat.
Learn more: https://t.co/V6inDzxIZV pic.twitter.com/D8Wjv5mWev
Meet online presence 👋
— WhatsApp (@WhatsApp) November 2, 2022
Rolling out now is a feature we know you'll love 💚
Decide who sees your online status 👀
Now you can chat with certain people without all your contacts knowing you're there 🤫
Learn more: https://t.co/J9CrM3BNYO pic.twitter.com/mDNF3Qzdcv
PRIVACY RECIPES
Your personal chats are under 🔒 and 🔑 only you can access. For extra security, try this privacy recipe ⬇️ pic.twitter.com/AE9AUvNehc
— WhatsApp (@WhatsApp) September 1, 2022
Want to keep your account extra secure? We've got the perfect feature combo for it ⬇️ pic.twitter.com/BNnISMeHhL
— WhatsApp (@WhatsApp) October 4, 2022
You're in control of who sees you 👀 Try this feature combo for all your privacy needs ⬇️ pic.twitter.com/TELxWYkLwE
— WhatsApp (@WhatsApp) November 18, 2022
